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ChooseBrunei.com Staff Blog
Showing 1 - 3 of 3 by Nakita Vassallo:More pros for web advertising
Nakita Vassallo (Advertising Manager) | 2 February, 2009
Over the past weekend a friend of mine who works as a web developer was reading our ChooseToTravelcom blog posts and after reading mine pointed out that another important pro for online advertising.
Let's say one has a car equipment shop, so to say, and advertises on TV - chances are that out of 1,000 viewers, only a small percentage is actually interested and purchases vehicle equipment.
On the web, the stats are different. Should the same product be advertised on a car website, out of those 1,000 users the probability is that the bulk, not to say all - are people who are into car modifications and the lot and therefore purchase the products.
Seeing it from the point of view of the customer, or potential customer – as a car fanatic I probably wouldn’t be watching much generic TV but I would certainly be checking out car websites!
Web surfers have millions of options and ultimately will view the sites which are parallel to their respective interests and needs – leading to the fact that advertising online is not only the most cost effective, but also the most targeted media around.
Print advertising vs. web advertising and the latter
Nakita Vassallo (Advertising Manager) | 29 January, 2009Prior to selling online advertising I used to sell print advertising. Web advertising is so much more effective than print; let’s face it – where are you spending more time…on the web, or reading magazines?
Whilst print and TV advertising may not be as effective because an advert may be easily’ ignored’, there is no such thing as background internet. The internet users are affixed to the screen whilst TV may be switched on but ignored and magazines may be thrown away…web adverts cannot be recycled…and are always online!
Web advertising is also the most cost effective medium around, allowing you to reach your target audience at the lowest cost-per-thousand. Having said this, with web advertising you can reach thousands…and expand your potential target market to many times its current size.
Something important to mention is that advertisers must go where their customers are to reach them – and more and more than ever…customers are online. The simplicity and ease of communication on the internet is of advantage to those advertising online – customers and potential customers can get in touch easily by email and get any query answered without the need of a telephone call/visit.
Web advertising can be easily measured – one can know how many people have seen the advert, or clicked on it – giving one accurate results.
Recently web advertising has secured itself as the preferred advertising method. Considering web advertising has gained popularity only in the last decade or so, advertising online has gained a very quick popularity rise.
Why kill a tree when you can advertise online? :-)
Hi, my name is Nakita and I'm a talkaholic...
Nakita Vassallo (Advertising Manager) | 27 January, 2009Have you ever heard of a brilliant salesperson who doesn’t like to talk for hours on end?
My very first word popped out at a mere 6 months old and I could speak in sentences aged one year. Yes, I learnt to talk before I could walk – your tongue can take you places your feet can never walk to...
It was my gift of the gab, as I like to call it, which landed me my present job at ChooseMalta.com, part of the ChoosetoTravel.com network. One of my now current bosses, Jonathan (who doesn’t like to be called ‘boss’, but well he’s got to be introduced…) tells me that I had sold him an advert which he didn’t even need…and hey presto…welcome to ChooseMalta.com…
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